Welcome to the CTA Toolkit. The tools offered here are intended to help CTA's promote their tennis associations. Included are valuable resources and information to assist you in your marketing and communications efforts.
Health Index
Media Guide
Below is a quick one-page guide on how to spark media interest in your news.
CTA Media Guide
Tools for Working with the Media
We have included a variety of communications and marketing collateral in a choice of formats.
Press Releases
| Jr. Team Tennis |
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QuickStart |
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| League Tennis (horiz) |
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Texas (1-color vert) |
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| League Tennis (vert) |
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Texas (2-color horiz) |
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| Membership |
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Texas (2-color vert) |
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| NJTL (primary) |
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Texas (rev bw) |
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| NJTL (network) |
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Tennis on Campus |
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Media Contacts
If you would like a list of media contacts for your area, please contact
Derick Hackett, USTA Texas Communications Manager at
dhackett@texas.usta.com.
Marketing Tools
If you have any problems with the appearance of fonts, contact
Stephanie Arena, USTA Texas Director of Marketing at
sarena@texas.usta.com
Sponsorship Process & Tools
The following is a suggested process for identifying, acquiring, fulfilling and retain sponsors. Each step of the process is supported by a tool(s) that will help you execute this step. As you download each supporting tool, you will see helpful comments within. Questions? Please email Stephanie Arena, USTA Texas Director of Marketing at sarena@texas.usta.com
1) Identify Your Assets (Excel Worksheet)
2) Pinpoint Your Target Sponsors (Excel Worksheet)
3) Generate Leads/Approach Sponsors
- Internal Networking (Word Document)
- Direct Contact (PowerPoint Presentation)
4) Proposal Delivery (Word Document)
5) Sample Agreement (Word Document)
6) Fulfillment (Word Document) & Thank You Gifts (Word Document)
Additional Info: CTA Success Stories (Word Document)
Comments
If you have any questions about the materials found in the CTA Toolkit or suggestions for how to improve the toolkit, please contact Stephanie Arena, USTA Texas Director of Marketing at sarena@texas.usta.com or Derick Hackett, Communications Manager at dhackett@texas.usta.com.